Below is a summary of today’s notable developments in search, as reported by Search Engine Land and other sources.
From Search Engine Land:
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
Posted on April 17, 2017, by Digital Marketing Depot. With a significant portion of mobile searches associated with location, competition for local visibility has intensified. Once brands submit data to aggregators, the next step is utilizing performance metrics to enhance local search performance and derive actionable insights. -
Going global: Common sense considerations too commonly ignored
Posted on April 17, 2017, by Brendan McGonigle. Advertising exclusively in the U.S. means missing potential international customers. Brendan McGonigle offers advice for marketers considering an expansion into international pay-per-click markets. -
Local search ranking factors: What’s working in 2017 [Podcast]
Posted on April 17, 2017, by Matt McGee. The episode features Darren Shaw discussing the Local Search Ranking Factors survey and essential knowledge for marketers about local SEO in 2017. -
Listen to your mother: Win Mother’s Day with humor and timing
Posted on April 17, 2017, by Purna Virji. Columnist Purna Virji from Bing shares strategies for advertisers aiming to capture the attention of those celebrating Mother’s Day. -
What B2B marketing can teach you about PPC in higher education
Posted on April 17, 2017, by Pauline Jakober. Although universities target individual consumers, their paid search methodologies often mirror B2B approaches, as explained by Pauline Jakober. - Caption Contest: What does this Marketoonist say to you?
Posted on April 14, 2017, by Scott Brinker. Participate in the MarTech Cartoon Caption Contest by submitting your caption by April 27 at midnight EST and showcase your martech humor.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Get answers to your marketing automation questions
- CMO audit series, Part 2: Untangling the web of mobile technology
- Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
- The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
- 4 lessons from a decade of ad tech disruption
- Google settles Russian antitrust case over default Android apps
- TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
- Quiz: How much do you know about the history of online video — and what it means for the future?
- How to cut through cross-channel noise using intent-driven personalization
Search News From Around The Web:
Industry
- Google Spam Hall of Shame, Blumenthals
Link Building
- Creating SCALE: Shared Content and Link Evaluation, Chief Marketing Technologist
Local & Maps
- Google Earth has a ‘brand new’ experience on the way, VentureBeat
Search Marketing
- Essential Search & Social Media Promotion Tips for News Content, Top Rank Marketing Blog
Searching
- Google adds real-time updates from the NHL & NBA directly to its search results, TechCrunch
- Google Hid Easter Eggs On Their Blog For The Holiday, Search Engine Roundtable
- Your Assistant for all seasons, The Official Google Blog
SEM / Paid Search
- Can Call Tracking Solve the Last-Click Attribution Problem?, Search Engine Journal
- Tools Providing Audience Data for Optimizing Landing Pages, PPC Hero
SEO
- 10 Most Harmful Mobile SEO Mistakes You Need to Know, Search Engine Journal
- Google Mobile-First Index Will Affect Link Graph, Search Engine Roundtable
- How to Diagnose a Drop in SEO Traffic, Ignite Visibility
- How to Seriously Rock Your Revenue With Seasonal SEO, Search Engine Journal
- Video SEO in 2017 Best Practice Guide, Portent
